The Power of True Fans

Have you read the essay 1000 True Fans? The gist is that if you can get 1,000 people to pay you $100 a year, you can make a solid living. These True Fans are the ones that follow everything that you do and buy most of what you create. They follow you on social media, …

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There Is No Secret Lab

I know the idea of working in a secret lab on your stuff until one day you release it to the world feels like a solid approach. And it might just work. But part of getting people to be part of your world is showing them all aspects of it. People want to see what …

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You’re a World Builder

There is a fantasy that you’ll create something, post it online, and someone will randomly come across it and buy it. Okay, it’s not that much of a fantasy but it does happen, but I think there is a better approach to this. Your business isn’t simply a shop that people randomly come across. Your …

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