As an artist, one of your goals might be reaching a wider audience and selling more of your work. While there are many ways to achieve this, one platform has increasingly become a go-to destination for artists: Pinterest.
In this article, we’ll explore why you should consider selling art on Pinterest and help you understand the basics of this platform.
Why Consider Selling Art on Pinterest
Pinterest is more than just a social media network; it’s a visual search engine that millions of people use to discover and buy new things. The visually driven nature of Pinterest makes it a perfect platform for artists looking to showcase their work. Here are a few reasons why you should consider selling art on Pinterest:
- Visual Appeal: Pinterest’s focus on aesthetics and imagery makes it a great place to display your artwork. This gives you the chance to capture the attention of potential buyers in a way that other platforms may not.
- High Engagement: Pinterest users are known to be highly active and engaged. They’re not just browsing; they’re actively looking for inspiration and items to purchase.
- Increased Visibility: With the right strategies, your art can be seen by a large audience. Pinterest’s algorithm favors high-quality, relevant content, so with the right approach, your work could be seen by a lot of potential buyers.
- Direct Sales: Pinterest allows you to link directly to your online art marketplace, making it easy for users to purchase your work.
Check out our guide on how to sell your artwork for a broader overview of selling art online.
Understanding the Basics of Pinterest
Before you start selling art on Pinterest, it’s important to understand the basics of the platform. Pinterest is all about ‘Pins’ and ‘Boards’. Pins are images that you upload or save from the web, and can link back to websites, making it easy for users to find and buy your work. Boards are collections of Pins that you can organize by theme or category.
When you create a Pin, you can add a description and tags to help users find your work. This is where Pinterest’s search engine functionality comes into play. By using relevant keywords in your descriptions and tags, you can increase the chances of your art showing up in users’ searches.
Keep in mind that Pinterest is a community, and like any other community, engagement is key. This means not only posting your own work, but also interacting with other users by commenting on, liking, and re-pinning their content.
Selling art on Pinterest might seem daunting at first, but with time, you’ll get the hang of it. Remember, the goal is to share your passion with others and help your art find a home with those who appreciate it. So why not give it a shot? You might find that Pinterest is the perfect platform for selling your art online.
Setting Up for Success on Pinterest
In the journey of selling art on Pinterest, the first and most critical step is setting up your Pinterest profile professionally and strategically organizing your art boards. This can set the tone for your entire Pinterest presence and significantly impact your success.
Creating a Professional Pinterest Profile
A well-crafted profile is your first opportunity to make a positive impression on potential buyers. It’s worth investing time to make sure every detail is just right.
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Profile Picture: Use a professional, high-quality image that represents you or your art brand. Your profile picture should be clear and visually appealing as it will be the first thing users see.
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Username and Display Name: Choose a username and display name that reflects your brand. Try to keep it consistent with other social media platforms for cohesive branding.
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Bio: Write a compelling and concise bio that tells visitors who you are, what kind of art you create, and why they should follow you. Include relevant keywords to improve your visibility in search results.
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Website Link: Don’t forget to link to your website or online portfolio where potential customers can view and purchase your art.
Setting Up Your Art Boards
Pinterest Boards are where you’ll organize and display your art. Here are some steps to set up your art boards for success:
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Board Titles: Each board should have a clear, descriptive title that indicates what kind of art visitors can expect to find there.
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Board Descriptions: Use the board description space to explain more about the type of art featured in the board. Include relevant keywords to increase your boards’ visibility in Pinterest’s search results.
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Board Categories: Assigning your boards to relevant categories can help Pinterest users discover your art.
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Cover Images: Choose an eye-catching piece of art for each board’s cover image. This piece should represent the art that the board contains.
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Organize Your Boards: Arrange your boards strategically. Boards containing your best-selling or most eye-catching art should be at the top of your profile.
Remember, the key to selling art on Pinterest, or any online art marketplace for that matter, lies in how well you present your art and engage with your audience. A professional Pinterest profile and well-organized art boards are just the first steps in this exciting journey. As we move forward, you’ll learn more about effectively marketing and promoting your artwork online, turning Pinterest followers into customers, and ultimately succeeding in selling your art on Pinterest.
Marketing Your Art on Pinterest
Once you’ve set up your professional Pinterest profile and your art boards, the next step is to effectively market your art. This involves creating engaging pin descriptions, utilizing Pinterest SEO, and actively engaging with the Pinterest community.
Using Effective Pin Descriptions
Pin descriptions are crucial when it comes to selling art on Pinterest. They provide potential buyers with information about your artwork and can help your pins be discovered by a wider audience.
When writing pin descriptions, make sure to include details about the artwork such as the medium used, size, inspiration, and any other pertinent details. This not only helps potential buyers understand your work better but also increases the chances of your pins being found in relevant searches.
Don’t forget to include a call-to-action encouraging users to visit your website or shop to purchase the artwork. This can be as simple as “Click the link to purchase this piece.” or “Visit my shop for more artworks like this one.”
Utilizing Pinterest SEO for Visibility
Pinterest, like any other search engine, uses specific algorithms to determine the visibility of your pins. By optimizing your pins with relevant keywords, you can increase your visibility and reach a larger audience.
Ensure that your pin titles, descriptions, and board names include keywords relevant to your art. For example, if you’re selling abstract art, you might use keywords like “abstract art for sale,” “original abstract painting,” or “modern abstract art.”
Use Pinterest’s search bar to find popular keywords related to your art. As you start typing, Pinterest will suggest commonly searched phrases. This can give you ideas for keywords to include in your pin descriptions and titles.
Engaging with the Pinterest Community
Engaging with the Pinterest community is crucial for building your online presence and increasing the visibility of your art. This can be done by following other artists, commenting on pins that inspire you, and repinning relevant content to your boards.
Joining group boards can also be beneficial. These are boards where multiple users can add pins, providing a great opportunity for your artwork to be seen by a larger audience. It also allows you to connect and collaborate with other artists.
Remember, Pinterest is not just an online marketplace but also a community. By actively participating, you can build relationships with potential buyers and other artists. This not only helps you sell your art but also provides valuable insights into what your audience is interested in.
By effectively utilizing pin descriptions, Pinterest SEO, and community engagement, you can increase the visibility of your art and attract more potential buyers. For more tips on marketing your art, check out our articles on promoting your artwork online and art marketing strategies.
Turning Pinterest Followers into Customers
Once you’ve built a following on Pinterest, the next step is converting those followers into customers. This involves crafting quality pins for your art and leveraging Pinterest analytics.
Crafting Quality Pins for Your Art
Creating captivating pins is a crucial step to successfully selling your art on Pinterest. The quality of your pins can significantly impact the level of engagement from your followers and ultimately, your sales. Here are a few tips to help you craft quality pins.
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High-Quality Images: Ensure that your art is represented through high-quality images. Clear, bright, and crisp photos can grab a user’s attention and make a strong impression.
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Detailed Descriptions: Make use of the description field to provide relevant information about the artwork. This could include the medium, inspiration, or the story behind the piece. Remember to use relevant keywords to improve your pin’s visibility.
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Use of Hashtags: Like many other platforms, Pinterest also supports the use of hashtags. Use relevant and specific hashtags to help users discover your art.
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Call-to-Action: Encourage users to take action. This could be visiting your online art marketplace, making a purchase, or sharing the pin with their followers.
Using Pinterest Analytics to Your Advantage
Pinterest provides a robust analytics tool that can offer valuable insights into your performance on the platform. These insights can help you understand what’s working and what’s not, and inform your strategy for selling art on Pinterest.
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Pin Performance: Monitor which of your pins are getting the most engagement. This includes likes, shares, and comments. Pins that perform well are a clear indication of what your audience likes.
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Follower Demographics: Understanding who your followers are can help you tailor your content to suit their preferences. This could include age, location, and gender.
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Website Traffic: If you’ve linked your Pinterest account to your website, you can track how much traffic Pinterest is driving to your site. This can help you understand how effective your Pinterest strategy is in leading potential customers to your art.
By crafting quality pins and making strategic use of Pinterest analytics, you can improve your chances of turning Pinterest followers into customers. As with any platform, consistency and dedication are key to success when selling art on Pinterest. For more tips and strategies on selling your art online, check out our articles on promoting your artwork online and other art marketing strategies.
Tips for Successful Selling on Pinterest
While Pinterest can be a powerful platform for showcasing and selling art, it requires a well-planned approach to truly reap its benefits. Here are some key strategies to help you succeed in selling your art on Pinterest.
Consistency is Key
Consistency is crucial when it comes to selling art on Pinterest. This doesn’t just mean pinning your artwork regularly, but also maintaining a consistent style and theme across your boards and pins. This helps to establish your brand identity and makes it easier for users to recognize your work.
Creating a posting schedule can help you maintain consistency. By planning your pins in advance and setting specific times to post, you can ensure that your profile remains active and engaging. This consistency can also boost your visibility on the platform, as Pinterest tends to favor users who pin regularly.
Staying On Top of Trends
Keeping up with current trends can give you an edge in selling your art on Pinterest. This doesn’t mean you should compromise your unique style; rather, it’s about understanding what’s popular on the platform and finding ways to incorporate these trends into your work.
Pinterest offers a ‘Trending’ section where you can see what topics and styles are currently popular. By staying updated with these trends, you can create pins that are more likely to attract attention and engagement.
Remember, while it’s good to stay on top of trends, your unique style and creativity should always be at the forefront of your work. For more tips on maintaining your artistic identity while leveraging trends, check out our article on art branding and identity.
Networking with Other Artists on Pinterest
Networking is another important aspect of selling art on Pinterest. Engaging with other artists and users can help you increase your visibility, learn new tips and techniques, and even form collaborations.
Start by following other artists on Pinterest and interacting with their pins. Leave thoughtful comments, share their work, and engage in discussions. Not only can this help you build relationships, but it can also attract more people to your profile.
Joining Pinterest groups is another great way to network. These groups often have thousands of members and can be a valuable platform for sharing your art, getting feedback, and learning from other artists.
Remember, success on Pinterest, like any other online art marketplace, requires patience, consistency, and a touch of creativity. Keep these tips in mind as you navigate your way through selling art on Pinterest, and you’ll be well on your way to turning your art into a profitable online venture.
